The coronavirus outbreak is officially a crisis – let’s not waste it. Undeniably, the international community is taking the matter very seriously, as it should, given that the death total from the COVID-19 epidemic already well surpasses that from SARS in the early 2000s. However, even if the international response to COVID-19 has been relatively strong, it may rightfully be considered too little too late, with the epidemic already underway. That’s a mistake we shouldn’t repeat. As global health researchers, we study the full societal value of vaccination and other interventions to combat infectious disease. Given the tremendous costs associated with epidemics, it’s vital that we begin working to prevent the next outbreak, even as the world struggles to fight COVID-19.